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5 Minutes to Foolproofing Linkedin

Welcome to the day's New Media Coaching session, if you want to be notified the next time we add one of our proven business building new media lessons sign up for email alerts or subscribe to our RSS feed. Thanks for visiting!

  1. Chip’s website
  2. Chip’s blog
  3. LinkedIn Training
  4. On Twitter

Okay, your friends have been saying for months that you need to sign up for Linkedin, the social networking site built for business professionals like you.  The day isn’t even over when you whip open your gmail (please don’t tell me you use Outlook…) to find a Linkedin join invitation from one of those pesky friends. To heck with it you take the plunge.  Four weeks in you have connected with 10 old work buddies (man, you hated that job!) and 20 others you have no idea who they are.  Crickets break the silence as you blankly stare at the monitor wondering, “now why am I doing this?” Read on…

Raymond “Chip” Lambert is a professional trainer, business coach and all around business development specialist that I met while following a group of Twitterers talking up a conference where Chip was presenting.  The rain of positive comments about Chip’s expertise on creative ways for businesses to use the LinkedIn professional networking site led me to tap Chip to share his insights with our community. Get ready because you are sure to walk away with the answer to those crickets.

Give me a quick overview of your business

[Chip Lambert] I train successful professionals how to leverage their book of business and existing relationships to build their “Ideal” business.  I do this through time-tested business development strategies and new social media.  Knowing how to close a prospect is a critical skill - but so is acquiring that prospect in the first place.  Most successful people are sitting on a gold-mine of potential referral business, but they are not mining it because they are caught between “selling” and “servicing”.  I help people to break free of that trap and move to the next tier of success.

What are the mistakes most people make using LinedIn as a business development tool?

red high quality
filme online hereafter
movie how to train your dragon on dvd

[Chip Lambert]

the human resources manager rip

They think that because they are “there” something will happen.  There is a parallel offline - networking events.  People show up and assume that because they are “there” that something will happen.  Nothing could be farther from the truth.  LinkedIn is a technological infrastructure for what successful people have been doing for generations - building and WORKING their networks.  It takes strategy and consistent action to really make LinkedIn - or any social media for that matter - work for you.

Say you have 100 direct LinkedIn connections and thousands more indirect…how does one effectively communicate with the network so that people understand what you do and what you are looking for?

kick-ass on dvd

[Chip Lambert]  This is a several pronged asnwer: 1 - Write a stellar profile.  People read them. And update it as you and your business change.  LinkedIn notifies the people in your network when it changes - this drives them back to read your updates.  Tell them who you are, why you are on LinkedIn, what you are looking for and what you have to offer.  Then tell them what you want them to do next - provide them a next step - ie. follow the link to you blog - read it;  sign-up for your newsletter - with a link to do so; etc. 2 - use the “What are you doing now” status update feature.  It keeps you in front of your connections regularly.  If you have multiple social media properties - link the status update features with http://hellotxt.com or http://ping.fm.  That way all of your networks or properties are updated simultaneously.  LinkedIn isn’t the only game in town - it has its place.  Mass marketing strategies don’t work here.  But driving them off linkedin can.

What are some third party tools that can add efficiency to managing your LinkedIn account?

[Chip Lambert] Hellotxt.com - Ping FM.  RSS reader - for subscribing to important threads or questions inside linkedin.

What parting words do you have to help people better use LinkedIn?

[Chip Lambert] Get strategic - the tactics fall out of the right strategy.  If you are looking for clients, get clear about who and search them out.  If you are looking for JV or Channel Partners, take some time and set some parameters and get to work.  To get the most from LinkedIn, get active - not passive.

Your Thoughts

Whew, I told you Chip knows his stuff but enough of our rambling. How do you make use of the LinkedIn community? Do you have questions about LinkedIn that we did not answer?  Comment below and let us know.

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5 Responses to “5 Minutes to Foolproofing Linkedin”

  1. Jayne Williams Says:

    I really appreciate your Coach’s Corner. The content is always relevant, concise and on-time for what I need! Thanks and keep up the great work!

  2. Coach John Says:

    Jayne,

    So good to “hear” from you. It has been a long time. I am glad you find the information useful.

    I would be curious to know what challenges you face driving business or serving clients through your website (I visited it by the way)? Do you feel the site is helping you build awareness and trust in your market or niche? Looking forward to your response.

  3. Jayne Williams Says:

    Great questions! Actually, our site is undergoing an overhaul. We are working on updating our online presence and social media strategy. There are so many options and as busy small business owners, we are looking at how to best stay connected to our clients. We don’t sell a physically tangible product, we provide services. Any and all ideas are welcomed!

  4. Coach John Says:

    Jayne,

    There are a number of options to consider as you rearrange the furniture at your web home. The first thing I would suggest is reading our special report, The Definitive Guide to Explosive Website Performance (Guide to Explosive Web Performance).

    You have to do two things well in order for your site to deliver the business you need, attract the RIGHT prospects to your site and convert them into inquiries. The guide provides a wealth of information and options for doing both well.

    Once you have made short work of the Guide come back to our coaching center and read through the website strategy category (Web Strategy). I have many more ideas and will be sharing them through the coaching center so by all means come back…

  5. Sharla Brox Says:

    Lots of Good information in your posting, I favorited your blog post so I can visit again in the future, All the Best, Sharla Brox

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