The Cheater’s Guide to Easy Blogging

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Are you considered blogging as a way to reach prospective customers and deepen relationships with them? Perhaps you are already blogging. In either case you might feel overwhelmed by the time commitment involved in keeping your online community neat and tidy (coming up with post ideas, writing, editing, adding images and responding to reader comments). The reality is that infrequent blogging is a wasted effort because followers hungry for insight are unlikely to stick around if not regularly fed. Bottom line you have to put in some work to reap big rewards, so what is a poor blogger to do?

Reduce the Workload

An effective way to reduce the pain is by spreading the workload and partnering with others in complimentary industries to buddy blog. I followed my own advice awhile back and formed Customer Flypaper a blogging team with experts covering all things associated with customer attraction. By coming together not only did we reduce each contributor’s workload (5-7 writers committing to only one post per week) but by collaborating we broadened the discussion with multiple perspectives that more effectively engage readers.

An example of this model might be a realtor who blogs about home buying and selling. The realtor in our example could join forces with a home stager and an interior decorator to expand the blog talk to include topics on dressing up your new home, the best places to find handymen, tips to prep your home for resale, etc. The combined conversation now becomes far more interesting and is more likely to get visitors to come back and refer others.

One More Thing…

The added benefit of buddy blogging comes from increased traffic. With multiple people promoting their posts the overall blog traffic will increase several times over. Using my Customer Flypaper example, after several months of blogging our post volume surpassed my company’s 2 year old blog post count, traffic is higher and each blogger is generating referral traffic back to their respective sites; not to mention the business referrals we pass along to each other. We have become our own little networking group that doesn’t have to meet at 7am on Thursdays, yeah!

In the final analysis, if you are under water with your blogging efforts, team up with some talented folks around you and you might be surprised with the results. I would love to learn about your experiences (comment below).