Oprah’s Secret to Powerful Presentations
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Because you are exceptional at what you do I am sure you have been asked to share your know-how with a local trade association, industry or community group. If not we have some work to do now don’t we? Now enter Oprah Winfrey.
What is it that makes Oprah one of America’s most influential people; a mega-hub whose mere suggestion of a book or product, moves everyone to follow? Aside from her content, its her reach which has evolved from local to national distribution and like Oprah you too can expand your reach by producing and distributing video of your next seminar or business presentation through the web.
The Why…
All of those people in the audience wowed by the “Ah-Ha” moment you just delivered now see you as the go-to resource for your service (trust me here); afterall, the shop down the street was not asked to present to the audience, no you were. Why limit this connection moment to the small audience in the room. That’s right, by adding the taped session to your website, blog or partnering with a third party site your Wow moment can reach hundreds or thousands through web-connected networks. Some other things to note:
- It’s cheap: The client covers venue, audio and related costs
- No marketing: Your client brings the live audience
- Instant reach: Immediately broadcast from your client’s website
The How…
Now is not the time to go messin’ with your brand; so make sure you DON’T go the do it yourself route. To sweeten this deal partner with a local wedding videographer to shoot and edit the spot. These folks have the gear and skills to deliver to them what will be a simple shoot and I guarantee if you pitch the opportunity to plug the videographer’s services in the final spot the producer can be convinced to do it as a free-to-you service trade.
Bonus
Oh yes, there’s more payback here. No I am not an infomercial pitch man (geeze). In addition to the expanded audience, you can promptly turn your shiny new video into an information product to use as a lead generation giveaway, an incentive to join your email list, an inducement to register for your blog or even for resale.
I know you can’t contain yourself, so tell us how you plan on using this monster technique…
Related Topics
Tags: marketing, seminar marketing, web content
February 28th, 2010 at 6:05 am
That’s a great idea. Especially for those of us in the wedding industry with connections!
February 28th, 2010 at 8:36 am
Shayna,
Yes, you wedding pros are certainly postioned to take advantage of this opportunity but planners seem to be amongthe least likely to capitalize on the opportunity. I suppose it is difficult or some to move beyond their comfort zone. Of course my statement does not apply to you.