How to Profit from Your Client’s Laziness |
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Let’s face it we can be lazy at times even when it goes against our best interest. I know I should add the grocery items my wife requested to a written list but I don’t and to my detriment (slap upside the head, ouch!) I invariably forget something. Your customers and prospects are no different and by doing the hard, dirty work for them; your prospects will quickly turn into paying customers and raving fans who sing your praises on Twitter; become FaceBook fans and bring you more business.
Good News Your Competition is Lazy Too…
Its a fact that the majority of your top competitors are really good order takers who with McDonald’s-like precision deliver just what the customer asks for and nothing more. Below are some tips to separate yourself from the order taking crowd and own your niche by empowering prospects to change their lives.
- Review complimentary products and services: If you sell real estate add reviews of local hardware stores or lawn maintenance services to your website.
- Interview industry experts: If your store sells toys interview a product safety expert for safety tips related to a hot toy category and include the Q/A in your next newsletter.
- Provide how-to’s: Fitness experts partner with a local video producer to create a video teaching your audience how to shop “healthy” at the local grocery. Teach them to read product labels, select fruit, etc. “Wow, I never knew that…” I can already hear them saying.
- Book summaries: Read every good book in your space and write quick one page summaries trimming the fat and speeding the learning for your customers (Hint: get a Kindle ebook reader). Most people don’t read but you should!
- Find opportunities: My friend Felicia does a great job here by connecting minority vendors to “real” project opportunities at firms looking for help. Everyone wins!
Feeling Inspired?
Stop selling stuff and start showing people how to improve their lives with your products. Expose them to resources they don’t know to seek or are otherwise too busy to look for. This is game changing stuff, so fire up your site’s content management system or blog and get to doing the hard work (ha!). How do you help your customers hack life and make the days easier?
