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My company recently donated the development of a new website to a local non-profit and while explaining the workings of the new system to the founder I blurted out, “how do you plan to let people know about your new site?”  After several seconds of silence and head scratching, I shared these thoughts below.

1. Notify your mailing list:  Send an email announcement to your mailing list asking subscribers to visit the new site and forward the url to contacts they feel could use your services.  This works particularly well if your site is filled with useful “Ah-Ha” moment, educational content instead of pushy sales pitches.
2. Send a Press release:   Send a press release to your local media announcing the site launch.  Remember the media does not care about your business, so make your site launch pitch relevant to the publication’s audience. If you are pitching your story to the newspaper’s business section try an angle like, “Local firm beats recession using new web strategy…” Nowadays papers are always interested in recession beating stories.
3. Reach out to hot prospects:  Send a website launch announcement to any hot prospective clients currently in your sales funnel. Again, make it relevant to your contacts, many of whom really don’t care that you have a new website but they might be interested in new features that would benefit them as a client.
4. Tap online, social networks:  Spend a bit of your social capitol and partner with Twitter, FaceBook and LinkedIn fans on a meaningful announcement to their online spheres of influence.

Okay, I have “talked” enough…What is your experience?