Focus on Your Customers WANTS
Welcome to the day's New Media Coaching session, if you want to be notified the next time we add one of our proven business building new media lessons sign up for email alerts or subscribe to our RSS feed. Thanks for visiting!
When we begin a marketing effort, we often move forward using the time honored principle of focusing on our customers’ needs. While this makes sense in a college marketing course, I believe you should focus on your prospective customer
March 10th, 2007 at 2:49 am
[...] Focus on Your Customers WANTS [...]
March 21st, 2007 at 11:42 am
[...] Focus on Your Customers WANTS [...]
July 30th, 2011 at 12:24 am
Just to be clear…does it mean focusing on the ‘wants’ not the ‘needs’? While others may see that this is just the same thing, there might be a difference you are pointing out. Can you direct me to any further reading?
January 7th, 2012 at 5:11 pm
I went on a course run by Ted Nicholas a few years a go and he said much the same thing. If you focus on customer needs it is a short cut to ruin. People buy what they want not what they need. An example is McDonalds - no-one needs their hamburger. They don’t go their expecting to have their nutritional needs met.
January 7th, 2012 at 6:21 pm
Michael,
I couldn’t have said it better myself. I think your course paid off…
John