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Web publishing blogger, Andrew Johnson interviewed search engine marketer, Brandon Sinclair about how he improved his website conversion rates over 300% by using online video. Brandon deflates many common misconceptions about using streaming video as a marketing tool (perceived cost, limited effectiveness, complexity, etc) and experiences exceptional results in the process.

As Brandon implies several in the interview the key is to have a product or service your prospective customers are interested in; include compelling content in your video that speaks to what your audience WANTS and make sure the content visually conveys,

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This entry was posted on Saturday, January 28th, 2006 at 9:33 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.