Streaming Your Business Networking Group
In case you are not familiar with networking groups, often termend leads groups; members meet for the primary purpose of sharing business leads with one another. Organizations like BNI and the many breakfast clubs exist to help member businesses find more customers and clients.
I believe these leads groups can be even more effective if each group member has a short business overview video explaining the member-company’s core business, unique value proposition and target audience. Making a video like this available to the membership from the group’s website makes members a more effective refferal force by simplifying the two most critical referral optimization tasks; providing detailed knowledge of member businesses and presenting a fucused undertanding of the customers that member businesses are looking for.
Periferally, the business profile videos can drive new businesses leads from prospects visiting the group’s website. Finally the videos are an incentive for new members join and existing members to stay.
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