Welcome to the day's New Media Coaching session, if you want to be notified the next time we add one of our proven business building new media lessons sign up for email alerts or subscribe to our RSS feed. Thanks for visiting!

In case you are not familiar with networking groups, often termend leads groups; members meet for the primary purpose of sharing business leads with one another. Organizations like BNI and the many breakfast clubs exist to help member businesses find more customers and clients.

I believe these leads groups can be even more effective if each group member has a short business overview video explaining the member-company’s core business, unique value proposition and target audience. Making a video like this available to the membership from the group’s website makes members a more effective refferal force by simplifying the two most critical referral optimization tasks; providing detailed knowledge of member businesses and presenting a fucused undertanding of the customers that member businesses are looking for.

Periferally, the business profile videos can drive new businesses leads from prospects visiting the group’s website. Finally the videos are an incentive for new members join and existing members to stay.

Related Posts:

1. So I Have a Marketing Video, Now What?
2. B to B Magazine Says b-to-b Users Love Video Content
3. Receive Our FREE newsletter

Related Topics

• Create Your Own Web TV Show (14)
• Want to Reach Your Audience? Follow These Ladies (0)
• Realtor Magazine Recommends Video Marketing (0)
• Turn a Reluctant Customer Into Your Best Salesperson (2)
• City Councilman Does Multimedia Right (5)

This entry was posted on Saturday, January 13th, 2007 at 2:15 pm and is filed under Strategy, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.