Video Lessons From a Mayoral Candidate
Anthony Foxx is a lesser-known entrant to Charlotte’s political scene but what he lacks in gray hair he makes up for in business savvy. When he made the decision to run for the office of mayor instead of producing one of those run-of-the-mill, “what I plan to do if elected to office” videos; Mr. Foxx got his Grandmother, a few family friends and threw in a couple of community leaders for good measure. The result was a story more honest and believable than similar efforts. The production sold his unique approach to public office and set his campaign off on a good start.
I have to be honest here; I was not convinced that the approach would work. During pre-production discussions I thought to myself, “You can’t find anyone more biased than your Grandmother!” The piece (featured above) really resonated with Anthony’s constituents and prospects and in my opinion illustrated that anyone with a grandmother as articulate, intelligent and pleasant as Mrs. Foxx has to be good himself.
My lesson and one you would do well to heed in marketing your business is that sometimes the obvious approach is well, obvious and everyone will seek to apply this method. Be different in a smart way and you just might win your local mayoral race or at least a few new customers.