Timeless Time Saving Tips for Busy People Pt. 1
Boy I would be a rich man if I had a dime for every client I shared a knock out Shaolin Kung Fu-style body blow marketing tactic with who then responded with, “but I just don’t have time to do that.” If this sounds like you then read on.
I have to confess that I have been one of the biggest offenders here and while I am still a work in progress, I have managed to return at least 20 hours per week back to my calendar. I am so close to this topic that I decided to dedicate a series to covering simple yet powerful ways to save time … time that can be reinvested back into your Shaolin marketing system to get that phone a ringin’.
Email is Guess What? … Mail
Do you stand at your mailbox every day and wait for the mail truck to arrive, then immediately respond to every piece of mail that falls out? If you answered yes then I am really worried about you. Seriously, chances are you would say no to this question and let’s be honest; none of the people sending you mail is going to die because you didn’t respond in 5 minutes to their note. In fact, your tribesmen who still send analogue mail expect a delay.
Well, your digital contacts can be taught to expect a reasonable delay in email response too and by training this expectation, you can reclaim hours back to your calendar each day. The average person emails upwards of 50 messages each day and receives about 120. Even at 1 minute per message that’s 3 hours worth of nonsense. Managing all these communications as they come in is time consuming and diverts attention away from critical tasks.
Managing the Flood
One option for managing this flood is adopting an e-mail checking schedule. For example, read your messages and respond to them no more than two times per day. Use your email software’s vacation auto response message to let contact’s know that you only check mail twice daily and for “emergency only” needs to call directly. I use a Google voice number that routes to my cell phone, so if I see Google Voice in the caller ID I know it is a client emergency. Oh, by all means turn off that annoying Blackberry, iPhone email ringtone.
Bottom line adopting this system might not cut the amount of email you receive but it will prevent the email from diverting your attention during the day so you can remain focused on getting more business or watching Star Wars, whichever activity floats your boat. I opt for the former.