What Mr. Rogers Taught Me About Sales
It is survivors law that if you are in business you need customers to buy but how you go about making this happen is the difference between a business that soars or sinks. Anyone who knows me understands that I live by the rule “you get what you give” and until you have made a meaningful investment in helping your prospects, you haven’t won the right to introduce your products or services. Thanks Mr. Rogers for the lesson.
The other day I started following someone on Twitter who from his status updates (Tweets) seemed like an interesting enough person; that is until he started sending me pitches for a service he recently launched. That’s right not even a hello or how are you doing?
The strategy of help…
Up front if you live to serve, to help; you will be rich in relationships, trust, authority and not to mention restful sleep knowing that you are not viewed as the newest con-man on the scene. From a monetary standpoint the strategy is equally effective as reciprocity kicks in and those you helped really work hard to return the favor by offering referrals, service trades, helpful resources and purchases.
On your website…
Replace a few of those “buy now”, “order this immediately” and related pitches with free information that can help your customers and clients. A free ebook, educational article or tips sheet will serve as the necessary handshake giving you the right to make the ask.
The next time you get frustrated after receiving a bad report from your accountant, find a charity and donate your services. Its the cure for what ails you and your business.
Who is the last person you helped?