Comments on: Why Your Website Doesn't Get Leads http://www.eastonsweb.com/blog/why-your-website-doesnt-get-leads/ Your new media coach, demystifing web marketing, blogging and social media. Fri, 18 May 2012 03:30:32 +0000 http://wordpress.org/?v=2.6.3 By: Dave http://www.eastonsweb.com/blog/why-your-website-doesnt-get-leads/#comment-2529 Dave Sun, 21 Aug 2011 01:03:25 +0000 http://www.eastonsweb.com/blog/?p=764#comment-2529 Thanks John, that's a good idea, will definitely look at that as an option. Regards Dave Thanks John, that’s a good idea, will definitely look at that as an option.

Regards

Dave

]]> By: Coach John http://www.eastonsweb.com/blog/why-your-website-doesnt-get-leads/#comment-2528 Coach John Sat, 20 Aug 2011 18:08:43 +0000 http://www.eastonsweb.com/blog/?p=764#comment-2528 Dave, I am glad you found the post helpful. Distractions aside, it seems like your time is limited. If this is indeed the case there is one content publishing option that might work better for you.  At least ups front you might consider writing articles foe someone else's newsletter or blog. By doing this you reduce the work on your end from managing the the complex demands of running an entire publication (writing, editing, finding an audience, etc).  Find someone whose topic focus compliments yours and who has built an audience and offer to write content for them. In each article include a byline with a link back to your site. This strategy enables you to position yourself as an expert to your target audience while reducing the amount of work you have to do.  John Dave,

I am glad you found the post helpful. Distractions aside, it seems like your time is limited. If this is indeed the case there is one content publishing option that might work better for you. 

At least ups front you might consider writing articles foe someone else’s newsletter or blog. By doing this you reduce the work on your end from managing the the complex demands of running an entire publication (writing, editing, finding an audience, etc). 

Find someone whose topic focus compliments yours and who has built an audience and offer to write content for them. In each article include a byline with a link back to your site. This strategy enables you to position yourself as an expert to your target audience while reducing the amount of work you have to do. 

John

]]> By: Dave http://www.eastonsweb.com/blog/why-your-website-doesnt-get-leads/#comment-2527 Dave Sat, 20 Aug 2011 17:39:14 +0000 http://www.eastonsweb.com/blog/?p=764#comment-2527 Very good post John, and thanks for the conference call link, will come in useful. I have to say i need to get back in focus and try harder to communicate with site visitors, part of the problem being that I have been trying to build things part time but mainly I just got distracted. Having read your excellent post I will try and use that as a springboard to building a better site, and particularly the newsletter as I agree a newsletter is a good tool. When I first started visiting sites many more sent newsletters and they were generally interesting but now its all 'follow me on twitter', fine if you use tools like that but many don't including me apart from business purposes. I'll be reading more on your site as plenty to learn from it. Thanks Regards Dave Very good post John, and thanks for the conference call link, will come in useful. I have to say i need to get back in focus and try harder to communicate with site visitors, part of the problem being that I have been trying to build things part time but mainly I just got distracted. Having read your excellent post I will try and use that as a springboard to building a better site, and particularly the newsletter as I agree a newsletter is a good tool. When I first started visiting sites many more sent newsletters and they were generally interesting but now its all ‘follow me on twitter’, fine if you use tools like that but many don’t including me apart from business purposes.

I’ll be reading more on your site as plenty to learn from it.

Thanks

Regards

Dave

]]> By: Coach John http://www.eastonsweb.com/blog/why-your-website-doesnt-get-leads/#comment-2042 Coach John Wed, 07 Apr 2010 11:31:42 +0000 http://www.eastonsweb.com/blog/?p=764#comment-2042 Donna, Once social media began to take hold, the Twitterati began sounding the death bell for email and other "old-school" marketing tactics but you are so right that email, offline advertising, referral marketing, direct mail and all other marketing forms are alive and well. Can you quickly share with us, other than having multiple marketing tools, how you coordinate them as you mentioned? Okay, I am listening... Donna,

Once social media began to take hold, the Twitterati began sounding the death bell for email and other “old-school” marketing tactics but you are so right that email, offline advertising, referral marketing, direct mail and all other marketing forms are alive and well.

Can you quickly share with us, other than having multiple marketing tools, how you coordinate them as you mentioned? Okay, I am listening…

]]> By: Donna Maria Coles Johnson http://www.eastonsweb.com/blog/why-your-website-doesnt-get-leads/#comment-2040 Donna Maria Coles Johnson Tue, 06 Apr 2010 04:01:36 +0000 http://www.eastonsweb.com/blog/?p=764#comment-2040 Great post, John! Love all of the tips. I have been publishing a weekly newsletter since 2000 and I think it is the most overlooked value-added tool of all. Once blogging became popular, rather than integrating their blog with their online newsletter, many people dropped the newsletter and went for just the blog. Then when Twitter and FaceBook stampeded onto the scene, they dropped the blog and started micro-blogging and relying on social media tools that they neither own nor control to promote their ideas. I have found that the best outreach coordinates a website (or two or three) with social media tools and a newsletter, all working together in tandem. Not all customers and clients like to be engaged in the same way. We have to put a variety of options out there so we reach them where they are most comfortable. A newsletter helps you do that, especially when it's connected to the other outreach methods. Having all of them in place also makes for great multiple incoming links from every direction. Gotta love that! I love my newsletter. When I stopped publishing it last year, not only did people email me asking if I had taken ill (or even died ... seriously!), but conversations from my website plummeted. And fast. It's not a scientific experiment, but it was enough for me to go back to regular publication. I have not regretted it in 10 years. Thanks again for another great post! Great post, John! Love all of the tips. I have been publishing a weekly newsletter since 2000 and I think it is the most overlooked value-added tool of all. Once blogging became popular, rather than integrating their blog with their online newsletter, many people dropped the newsletter and went for just the blog. Then when Twitter and FaceBook stampeded onto the scene, they dropped the blog and started micro-blogging and relying on social media tools that they neither own nor control to promote their ideas.

I have found that the best outreach coordinates a website (or two or three) with social media tools and a newsletter, all working together in tandem. Not all customers and clients like to be engaged in the same way. We have to put a variety of options out there so we reach them where they are most comfortable. A newsletter helps you do that, especially when it’s connected to the other outreach methods.

Having all of them in place also makes for great multiple incoming links from every direction. Gotta love that!

I love my newsletter. When I stopped publishing it last year, not only did people email me asking if I had taken ill (or even died … seriously!), but conversations from my website plummeted. And fast. It’s not a scientific experiment, but it was enough for me to go back to regular publication. I have not regretted it in 10 years.

Thanks again for another great post!

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