You Can't Do it All Yourself
My friends Denise Wakeman and Patsi Krakoff (The Blog Squad) over at BuildABetterBlog.com recently polled businesses owners to determine their top marketing impediments and as I am sure you can imagine, “not enough time” topped the list. One cure for a lack of time to market your business is to work jointly with complimentary talents on marketing projects.
If you blog (and you should), have someone with a complimentary expertise become a guest Blogger. Your readers get meaningful content, you get needed traffic and your partner promotes their interests. If you are a graphic designer, create a package deal with a good copywriter and offer a joint special on brochure development. You can split the costs and the time spent on promoting the offering. Form a public relations partnership with members of your networking group, where you pitch meaningful stories to the press on their behalf and they return the favor. I attended a media event last week and the reporters on the panel all agreed that they are very receptive to receiving pitches about a firm from reputable third parties.
A lack of time is no excuse! One thing is for sure, if your audience does not know how you can help them; you are not likely to generate new business. Collaborate with your business friends to cut your time.