You Can't Do it All Yourself
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My friends Denise Wakeman and Patsi Krakoff (The Blog Squad) over at BuildABetterBlog.com recently polled businesses owners to determine their top marketing impediments and as I am sure you can imagine, “not enough time” topped the list. One cure for a lack of time to market your business is to work jointly with complimentary talents on marketing projects.
If you blog (and you should), have someone with a complimentary expertise become a guest Blogger. Your readers get meaningful content, you get needed traffic and your partner promotes their interests. If you are a graphic designer, create a package deal with a good copywriter and offer a joint special on brochure development. You can split the costs and the time spent on promoting the offering. Form a public relations partnership with members of your networking group, where you pitch meaningful stories to the press on their behalf and they return the favor. I attended a media event last week and the reporters on the panel all agreed that they are very receptive to receiving pitches about a firm from reputable third parties.
A lack of time is no excuse! One thing is for sure, if your audience does not know how you can help them; you are not likely to generate new business. Collaborate with your business friends to cut your time.
April 10th, 2008 at 8:26 am
I think this is an excellent idea, especially for consumer-facing product and/or service providers. Big brands have been doing this for some time now… crossing and bringing brands together under a single advertising effort. Target is a good example.
April 10th, 2008 at 3:50 pm
Charles:
Thank you for your input and for your example in Target. Do you know in what way specifically Target has used a collaborative marketing approach?
John
April 10th, 2008 at 5:23 pm
If you look at Target’s TV and/or online marketing… they are advertising other partner brands during their marketing campaigns, thus sharing the cost while multi-marketing brands
April 19th, 2008 at 4:01 pm
[...] You Can?t Do it All Yourself My friends Denise Wakeman and Patsi Krakoff (The Blog Squad) over at BuildABetterBlog.com recently polled businesses owners to determine their top marketing impediments and as I am sure you can imagine,