Your Website Can do More than Just Look Good!

Websites that are no more than brochures wrapped in attractive packaging will deliver infrequent traffic spikes if you are lucky. Some would call this outcome a “fluke”. The ideal is a site that generates a regular stream of traffic and then entices visitors to take your desired action (register for your mailing list, make a product inquiry or best of all purchase your product); not once but again and again. The secret to attaining this ambition is to assemble a comprehensive online marketing system.

 

Enter the TAC System

 

TAC (Target, Attract and Convert) is our system for developing websites that turn "fluke" traffic spikes into a consistent, predictable flow of new customers for your business. Here is how TAC will help you reach your goals:

 

• Target: Obtain from you a crystal clear profile of your BEST customer to gain insight into their burning problem that your organization has the answer to.
   

• Attract: Use insight from the targeting exercise to deploy a mix of solutions to attract the attention of prospective customers driving them past your competitors to your site.
   

• Convert: The better your site is at converting browsers to buyers the fewer you need to attract, so we develop an irresistible mix of website solutions that will build each visitor's desire to willingly enter your sales and communications funnel. In short, customers will want to do business with you.

 

Our Web Solutions

 

Traffic Building and Lead Generation Solutions

 

• Online referral system: Never again rely on the "accidental" referral for business. Unlock the real power of your referral network by introducing an online tool that makes it easy for your customers to deliver 3-4 times more referral leads than "physical" world efforts. Incentives, performance feedback and automated reminders keep your business top-of-mind and your customers motivated to link your business to their contacts.
   

• Landing page generator: Make your website a Google magnet by creating pages specifically targeted to questions your prospective customers are submitting to search engines.
   

• Online community and social media (Forums, blogs, Twitter, Facebook, etc.): Use these tools to create an interactive dialogue with your customers where the conversation attracts both Google’s attention and stimulates repeat traffic.
   

• Search engine optimization (SEO): An ongoing service to ensure your site adapts to the ever-changing mix of variables search engines use to rank websites, so that yours is prominently listed.

 

Visitor Conversion Solutions

 

• Web-based email marketing solutions: It takes multiple communications to move a prospective customer from “Maybe” to “Yes”. Our email marketing solutions automate the process of building opt-in mailing lists, distributing regular communication and tracking response on the back end.
   

• Email newsletter development: Create customized, targeted newsletters to position you and your company as the resident experts in your niche. Everyone wants to do business with "the" expert.
   

• Online video: Your conversion rates can jump as much as 400% by using online video to promote your business, to reinforce marketing campaigns and to demonstrate your products and services.
   

• Automated, timed email tips and lessons: Send automated email messages as single or syndicated (daily, weekly or monthly) distributions. This tool is great for automating the delivery of weekly educational tips that give people the reason they need to do business with you

 

What Clients Receive

 

• More traffic and business with a TAC optimized standard or e-commerce enabled website (outfitted with the right mix of the above solutions)
   

• Reduced long term maintenance costs with superior site control from our user-friendly content management system
   

• FREE virtual office to access your suite of web services and organize communication with your company associates
   

• FREE branded, web-based email solution with Google search capability built in
   

• FREE industry-leading website tracking and reporting engine to let you know on-demand where your traffic is coming from and what visitors are doing
   

• FREE guidance and coaching to see you develop into an expert user of your new tools and stay on top of new market opportunities.

 

Now, How Can We Help You?